JOB PROFILE: Digital Marketing Executive

JOB DESCRIPTION:

Experience in SEO, SEM, SMM, PPC.
Experience working with AdWords and Bing Ads
AdWords certification required
Ads 360 experience (Previously DoubleClick Search)
Agency experience preferred
High proficiency with Search Console, Google Analytics, Bing Analytics and other website analytics software
Knowledge about Google my business Listings

Duties and Responsibilities:

Build, plan, manage and implement the overall digital marketing strategy and all channels
Stay up to date with the latest technology and best practices
Measure ROI and KPIs
Prepare and manage a digital marketing budget and Social Accounts
Manage and improve online content, considering SEO and Google Analytics
Build an inbound marketing plan
Forecast sales performance trends
Manage and maintain updates for keyword lists.
Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.